You have nothing to hide…
While the auto industry is in the unusual position, among major industries, where its product cost, incentives/rebates, and market value information are readily available to its consumers; OEM’s & Dealers that embrace this fact will garner more customers and retain more profit. We are in the information age and there is no turning back. If you can build confidence in web shoppers through the display of information on your website, they will come to your store and give you the opportunity to serve them.
In recent studies, consumers have indicated that when shopping online they want to negotiate a purchase price, see rebates, specials and incentives, value their trade, and start the credit process online. The missing link is the payment. The reason for negotiating the purchase price, applying the rebates and incentives, getting the most for their trade, and applying for financing is to find out the best PAYMENT they can get.
Technology is driving more transparency and dealers that show transparency in providing this information will be selected by the customer and rewarded with the opportunity to earn their business.
Please read the following document for more info: